Aplicación de la inteligencia artificial en turismo: una revisión sistemática de la literatura

Resumen

El estudio de la inteligencia artificial (IA) en la industria turística ha experimentado un notable crecimiento en la producción científica en la última década. Este artículo presenta una revisión sistemática de la literatura sobre la aplicación de la IA en turismo, basada en el análisis de 286 artículos publicados entre 2014 y 2024, disponibles en la base de datos Scopus. Para ello, se emplea una metodología mixta que combina la revisión de literatura tradicional con un análisis bibliométrico (VOSviewer y Bibliometrix). Los resultados muestran un incremento exponencial de las publicaciones desde 2018, y una concentración de estudios en torno a cinco líneas temáticas principales: relación turista-IA, automatización de servicios, ética y privacidad, demanda turística y social media. Asimismo, se identifican gaps en la literatura, que permiten ofrecer una agenda de investigación orientada a fortalecer el desarrollo responsable y sostenible de la IA en el sector turístico.

Citas

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