El poder de los intangibles en la comunicación del ecoturismo el caso del lobo
Article Sidebar
Downloads
Download data is not yet available.
How to Cite
Vega, J. I., & Garrido Pintado, P. (2016). El poder de los intangibles en la comunicación del ecoturismo: el caso del lobo. Estudios Turísticos, (210), 29–39. https://doi.org/10.61520/et.2102016.121
Main Article Content
Published: dic. 30, 2016
Pages: 29-39
Abstract
The present work offers a conceptual approach to the intangible values associated with the Iberian wolf. In turn, it exposes a definition of the geodestino concept and proposes a delimitation of some regions that conform the “Geodestino of the Iberian Wolf” in the Iberian Peninsula.
On the other hand, it exposes the communicative needs of a new type of tourist, more informed, demanding new services. It shows that intangible assets related to the Wolf help innovation in ecotourism communication. Posing effective communication focused on combating negative topics and enhancing local identity. Finally an example of communication directed to the public is developed, focused on messages that emotionally connect with the audience.
On the other hand, it exposes the communicative needs of a new type of tourist, more informed, demanding new services. It shows that intangible assets related to the Wolf help innovation in ecotourism communication. Posing effective communication focused on combating negative topics and enhancing local identity. Finally an example of communication directed to the public is developed, focused on messages that emotionally connect with the audience.
Article Details
Keywords:
Innovación, ecoturismo, intangibles, identidad local, conexión emocional, internet, conservación del patrimonio, lobo, oferta turística, imagen del destino, espacios protegidos
Most read articles by the same author(s)
- José Ignacio Vega, Los valores intangibles del lobo ibérico como recurso turístico competitivo , Estudios Turísticos: No. 198 (2013): Cuarto trimestre de 2013