Promoción turística en tiempos de deflación la rentabilidad de los destinos europeos en Japón

Abstract

Spanish tourism industry is considered as a strategic sector of the economy, representing 11% of GDP and approximately 13% of total employment. As well, this sector has resist the economic crisis occurred between 2008 and 2014 much better than the others, increasing the number of employees during this period. According with the previous results, international tourism demand has grown a lot in Spain in recent years, reaching the record figure of 68.2 million arrivals in 2015.

Keywords:

Rentabilidad total, Japón, deflación