El turismo de salud retos y oportunidades para España

Abstract

In view of these expectations, the OVOP platform (One Village, One Product) extended all over the world in recent decades, takes on an increasingly remarkable relevance in the tourist sector. The success of OVOP platform can be found in its participative approach where collaboration, co-creation, and co-development are of great importance. Nowadays, evidences from the best practices shows that territory strive to become a OVOP place to increase the quality of life for their population, while simultaneously increasing competitiveness.

Keywords:

Turismo de salud, turismo médico, bienestar, confort, spa terapeútico, turismo senior, promoción, mercados, cluster