Trama mediática y subjetiva y responsabilidad ecosistémica en el turismo una propuesta teórica

Abstract

The present essay proposes to discuss the relationship between the mediatic and subjective web-frame and the ecosystemic responsibility in tourism, as a derivation of what has been worked as social responsibility. It presents reflections that derive from research that has been carried out in two Brazilian universities: in the Program of Post-Graduation in Tourism and Hospitality of the University of Caxias do Sul (PPGTURH-UCS); and Postgraduate Program in Society and Culture of the Amazon, at the Federal University of Amazonas (PPGSCA-UFAM). It results from a process of investigations that signal to complexity and transdisciplinarity, mainly involving the areas of Tourism, Communication and Subjectivity, associated to the inflection of ethics of the relationship, care, amorousness and social responsibility. Thus, the theoretical approach is based on the interface of Tourism-Plot Studies, as a complex, plural and multifaceted phenomenon; the Communication-Plot, as multiple bundles of interlacings of information flows, mediated or not by technologies; the Subjectivity-Caosmotic Plot, proposition based on Schizoanalysis and its transversality. It considers the contemporary scenario of the production of Tourism and the production of Science, bringing contributions from the fields of Communication and Subjectivity, as important transversalities, for tourism, especially in relation to the discussion of social responsibility or, as proposed in this text, responsibility ecosystems. Due to the epistemological assumptions inherent in the idea of the web of life, complex ecosystemic logic transversalizes the fields studied, which indicates that the necessary responsibility involves a larger dimension than the social dimension.

Keywords:

Turismo-trama, Comunicación-trama, Subjetividad-trama, responsabilidad ecosistémica, Amorcomtur