Announcements

The tourism sector is undergoing one of the most profound transformations in its history. The emergence of generative and agentic artificial intelligence is redefining not only search and booking channels but also the very nature of the tourism intermediary. Platforms such as eDreams already enable users to design and book trips through conversations with AI agents; traditional search engines are losing ground to new forms of AI-assisted search (AIO, AEO); and the standardisation of connectivity via the Model Context Protocol (MCP) is paving the way for AI agents to check availability, compare prices and complete bookings directly with providers, bypassing traditional interfaces. At the same time, subscription models (such as eDreams ODIGEO’s or the "Prime" schemes of major platforms) are challenging the classic transactional logic of intermediation, fostering new loyalty relationships and redistributing value across the supply chain.

Hotel operators face the challenge of maintaining visibility and relevance in increasingly algorithm-driven environments, while corporate consolidation and the destabilisation of global markets due to geopolitical conflicts are reshaping the balance of power among intermediaries, providers and travellers.

Against this backdrop, research into tourism distribution must incorporate perspectives that go beyond channel analysis. These include the intelligent and participatory governance of distribution ecosystems; the sustainability (social, environmental and economic) of intermediation models; accessibility and inclusion regarding access to digital tourism offerings; and the role of data as strategic infrastructure for destinations, businesses and communities.

Those interested in contributing should send us a extended abstract of their proposal (max. 500 words) by 1 February 2027. The editorial team will notify authors of the decision to accept or reject their submission by 15 February 2027.