Cinema and tourism in large cities the case of Madrid (Spain)
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This article examines the potential for film-induced tourism in a large city, in this case Madrid, Spain. The authors analyse whether significant demand exists, and whether the city has sufficient resources to design competitive products linked to such tourism. To this end, they investigated the relationship between certain sociodemographic variables, knowledge around films that feature the city as a setting and the propensity to consume film tourism, etc. The conclusion is that, for the moment, there is no such demand, and products designed to make cinema tourism a notable attraction in the city of Madrid will be difficult to build.
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