Barcelona la imagen turística de la ciudad proyectada en las películas y series internacionales

Abstract

The image a person has from a destination is a key aspect when choosing a place for vacation. Hence, management and promotion responsible institutions have amongst their strategic priorities to define and communicate a brand image which allows them to position themselves at their best. Furthermore, from the beginning of century XXI, most urban tourist destinations have observed the importance movies and series can have to potentiate the brand image among their potential market. The main objective of this research is to analyze the link between the image given by the international film production or coproduction filmed entirely or partly in Barcelona and the tourist destination image of Barcelona. The results were obtained from an analytic-descriptive methodology. The main conclusion of the study is the positive image of Barcelona, mostly transmitted by international films and series, which also coincides with the key attributes and values of this city’s positioning. 

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