Hans Christian Andersen un icono y su ciudad, Odense (Dinamarca)
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How to Cite
Poulsen, H. (2016). Hans Christian Andersen: un icono y su ciudad, Odense (Dinamarca). Estudios Turísticos, (207-208), 159–168. https://doi.org/10.61520/et.207-2082016.136
Main Article Content
Published: jun. 30, 2016
Pages: 159-168
Abstract
The article is a reflection on the character and the concept of the Hans Christian Andersen as an icon and as such a part of
modern city branding describing how a traditional historical approach to a world famous writer can be transformed and incorporated in
working with a city’s identity and the branding of specific values and targets of a modern knowledge city like the native town of Hans
Christian Andersen’s Odense, Denmark.
modern city branding describing how a traditional historical approach to a world famous writer can be transformed and incorporated in
working with a city’s identity and the branding of specific values and targets of a modern knowledge city like the native town of Hans
Christian Andersen’s Odense, Denmark.
Article Details
Keywords:
Hans Christian Andersen, museo, ícono y cultura