Los públicos de los museos en Cataluña y el turismo la adaptación del sector público a nuevos retos de gestión cultural

Abstract

Cultural heritage, and museums in particular, are one of the main attractions for tourists. Tourism accounts for a significant proportion of visitors to major international museums. This article examines the role of international tourism in Catalonia’s museums, with a particular focus on the city of Barcelona, one of the fastest-growing urban tourism destinations over the last two decades. It also outlines the tools being adopted by the regional government to address the challenges posed by a more competitive environment and a greater focus on audiences, with the introduction of the Catalan Cultural Heritage Agency and the Observatory of Cultural Heritage Audiences in Catalonia.

Keywords:

Turismo, museos, financiación del patrimonio cultural