Impact on the socioeconomic sustainability of the "most beautiful village in Spain" recognition: The case of Laguardia in Rioja Alavesa

Abstract

This study examines the impact of the recognition of Laguardia as the "Most Beautiful Town in Spain". The main purpose is to analyze the effects on local economic development and quality of life of residents. The importance of this study is justified in order to understand the economic, social and cultural consequences of the naming, and to propose specific recommendations to improve tourism management in Laguardia in a sustainable and responsible manner. An exploratory and descriptive empirical analysis is conducted, combining primary sources (survey directed at the residents of Laguardia) and secondary sources (statistical data). The analysis examines the economic and social impact of the designation. The conclusions highlight the importance of proper tourism planning and management, community participation, diversification of the tourism offer and promotion of responsible tourism as solutions to address the identified challenges.

Keywords:

Social Impact, Most Beautiful Town in Spain, Sustainable tourism, Cultural heritage

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