Destination brand and expectations Attachments and detachments of academic tourism
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The aim of this research is to analyze the emotional bonds that academic tourists develop with the destination during their training stay, an issue that scarcely studied in the academic literature that has focused on the study of the motivations of these tourists. Methodologically, this research focuses on the social learning and exchange theories, as well as the life cycle of professional expatriates of multinational enterprises and uses a qualitative research based on a focus group with international university students in Barcelona. This research demonstrates the existence of an attachment and detachment cycle with the destination, based on distinct phases: enchantment, coexistence, fatigue and nostalgia.
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